Helping you create a Minimum Viable Design

Welcome to the official site for the Gamification Design Sprint methodology, playbook and design tools. These materials have been based on years of research and testing with the one objective in mind: to help organisations create thriving businesses and communities. 

About our Gamification Design Sprint

A Gamification Design Sprint is a condensed strategic design workshop that aims to generate fast prototypes of innovations in your product, service, process or business model. It is an agile seven-phase process that helps your team deep-dive into discovery, re-creating, prototyping, and validating your innovations until you arrive at your Minimum Viable Design.

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We run multiple sprints to ensure rigour and validity. Our Gamification Design Sprints start with an intense 1-day session to get your early prototypes up and running as fast as possible. This session is followed up with subsequent scheduled sprints to allow the team time to run validation research and testing. We also offer a ‘pick your own adventure’ sprint where we can start anywhere to help your team out of a rut.

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Based on the Google Design Sprint that was developed in 2010, our Gamification Design Sprint is unique in the following ways:

Engaging, Playful Process

Our process is based on creative problem solving by developing engaged and playful teams. We use playful tools and experiences as part of the  process of breaking out of entrained thinking so we can think more creatively.

Emphasis on Visualisation and Embodiment

We build physical models of the problem and proposed solutions that bring early prototypes of business solutions to life. We work to get your teams ‘out of their heads’ and start building models to depersonalise the issues and express the issues on a deeper and more creative level.

Incorporate Gameful Design Elements

We incorporate gameful design elements during the process that takes workshop participants on a journey of discovery of new skills and approaches to human-centred design. Our approach based on the latest research in cognitive science, behavioural economics and human-computer interaction on how to better engage with your stakeholders in a product, process or service that you are looking to redesign.

Deep-Dive into Empathy

Rather than use mechanical ‘persona’ development, we start with archetypes to stat at the beginning of building empathy and insight and avoid stereotyping our target audience. Furthermore, we work with your design and strategy team to identify any potential design bias that might get in the way of effective product, service and process design.

Systems Approach

Meaningful and sustainable innovation can only be developed once we have mapped the systemic constraints that your organisation is facing. Our business performance is guided, enables and constrained by the systems we operate in, that’s why we take this strategic approach before we launch a design sprint.

Furthermore, our approach has been designed for all types of organisation (not just startups) and business problems and challenges (not just technology).


Our Tools


The full product suite we use during our Gamification Design Sprint sessions includes the following tools:

  • Playbook – Facilitators Guide
  • Playbook – Templates
  • Tiny Game design cards
  • Empathy design cards
  • Core Strengths and Blockers (Superpower/Anti-superpower) design cards

You are more than welcome to purchase these tools to run your own Gamification Design Sprints, head on down to our contacts section. And if you need some help in facilitating your design strategy workshops, we are always on hand to help you, just email us directly here.

Our Founder

Marigo Raftopoulos developed the Gamification Design Sprint as a way of condensing her doctoral research and ten years of innovation strategy work into a practical strategic design methodology and tools sets. Her professional profile can be found here, and her published research can be found here.

Explore our Site

Please explore our site to learn more about our design and implementation process and let us know if there is anything we can do for you.

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